Having an online business has two sides to it. The good side where your business is now globally accessible to everyone around the world and the other side where your business attracts competition from all over the world. Houston being a metropolitan city that has so many businesses competing to gain a fair market share, it is important for your business to implement strategies that will set you apart from the rest. At Dovelp, we provide web development services and digital marketing in Houston and other nearby cities.
Marketing your business digitally has immense benefits when compared to traditional ways of marketing. Digital marketing is fast, measurable and could be easily modified to improve the outcomes. When implementing digital marketing in Houston, it is very important to analyze your competitors in Houston as well. Dovelp has experience in providing digital marketing services across various domains. Each company needs a different marketing strategy depending on its current position in the digital market and the domain in which it operates
How do we work
Our initial meetings revolve around getting to know your company. We like to get an idea about our client’s business and their target market. We are able to analyze and provide them with a more personalized digital marketing strategy that way. The best working digital marketing strategy is a mix of various types of digital marketing strategies working together in unison. Let’s look at some of the most important types of digital marketing.
Search Engine Optimization also called SEO is a way of optimizing your website to generate organic traffic. There are multiple parts on the website where you could implement SEO for your business. Onsite and technical SEO is where you improve the content and website performance. This can be done by using popular searched keywords in your website and optimising your website for faster loading times. A good SEO strategy can lead to an increase in organic traffic over time
- Content Marketing
This type of marketing is usually for websites that focus on providing content to their customers via blogs. The main motive behind writing this content is to provide users with information and not sales. Publishing informative content will increase the chance of your website showing up when the related information is searched.
- Social Media Marketing
As the name goes, promoting your products and services on social media is the main motive here. Social media is a platform where users are always active and with the help of social media algorithms, you can make impressions on your potential customer’s social media feed. Even though most social media have an option of running paid ads, using the right tags and good content, the engagement can be increased by a considerable amount. Social media are also the best way of getting feedback on your products in form of messages, comments and polls.
- Email Marketing
This method of digital marketing involves sending emails to your visitors in form of weekly newsletters etc. Since the visitor has signed up for your newsletter chances are that they are already interested in your business and are close to conversion. You can let these visitors know about your personalised offers for them or some important information about your business.
Cost per click or CPC is basically paying the search engines to place your website on the top of search results. There might be a sudden growth in visitors and traffic by this method, but for visitor retention rest of the strategies should be in place.
We make sure all of the digital marketing strategies are well implemented and to be one of the best to offer digital marketing services in Houston.
Check out our work
We offer our customers 100% free consultation call to know more about our web design and development process which helps our customers to get an idea of the process and to know about how their problem could be solved. So if you are a business that is looking for agency that provides digital marketing in Houston, make sure to give us a call.