Why is digital marketing important
When you bring your business on the internet, it is important for you to understand how to market your business in this digital space. A digital business while being a global business, it also attracts global competition. Dovelp helps businesses in Luton stay on top of the game by assisting businesses generate traffic on the website and making your website seen in the SERPs.
What are SERPs
SERPs (Search Engine Result Pages) is what a user gets when he searches for something on any search engine. A SERP contains results that are of various kinds. Some of the key ones are
- Ads Promoted Results
These are the results that show up in the SERP because they are being paid for. The marketers bid on a specific keyword to which their content is related. The bidding takes place between the competitors that are aiming for the same keyword. The highest bidder then gets the preference.
- Organic Results
You can call them the true result of the search query. These pages are on the top using organic methods and the Search Engine ranks them higher due to their relevance to the search. The google search engine has around 200 ranking factors that it checks the page for to rank it higher. A page that goes through so many checks and comes out on top is guaranteed to have a quality and genuineness to it.
- Video results
The video result is a rather new feature that is included in a SERP. Let’s say you search for ‘How to start an online business’, chances are that you are provided with a video that explains or talks about the whole process. A video in this case does a better job of relaying the information effectively.
- Other Snippets
These are basically results that appear as featured snippets, people also ask snippets, feedback snippets. These snippets are on the top of the search results and provide direct and quick results to the users query.
Benefits of digital marketing
Luton is a place where there can be competition for your business. When a right digital marketing strategy is implemented, it helps you rank higher in SERPs and to be seen on the internet. This results in your content and website having authority over other websites that are around the UK and Luton. Having a domain authority for a keyword helps google to rank your page higher automatically. Gaining a domain authority also depends on multiple factors.
With the right strategy implemented you will continue to have traffic on your website. This traffic will soon become a way for your business to generate leads. Digital marketing is also way cheaper than the traditional ways of marketing and due to so many features that are now being implemented, it is also easier to track if the marketing strategy needs to be changed.
How Dovelp helps your business with digital marketing
Dovelp studies the business of the clients in Luton and comes up with the right strategy that helps the clients rank of the SERPs. We are experts when it comes to marketing the businesses in Luton in an organic way. This not only helps the clients to generate traffic, the traffic is also relevant to their business.
Types of digital marketing services we provide at dovelp
A good marketing strategy focuses on different ways of marketing a certain product. Here we highlight some of the key types of digital marketing that we focus on when marketing your product.
Search engine optimization or SEO is a way of optimizing business websites on different search engines. Today most of the browsing is done using handheld devices, usually mobiles. Google also follows a mobile first index when ranking your website. We make sure that your website is responsive enough for the users to have a good user experience while using your website. SEO does not show immediate results but its benefits are seen for a longer period of time once they are in effect.
- Email marketing
One of the direct ways of communicating with your customers. Emails are a good way of keeping your audience engaged with your content, letting them know about your offers or maybe some changes that you are about to make in your website. Email marketing when done correctly helps in client retention and increases engagement.
- Social media marketing
As the name goes, marketing your product on social media today is one of the best ways to market your product or service. Social media is a place where the target audience is always active and the results can be seen more evidently. Marketing the product using social media posts etc help you to gain instant user feedback from users in Luton and elsewhere about your product via social media comments.
- Content Marketing
We follow a different approach in this type of marketing, this includes writing blogs and giving information to the clients. The primary focus of content marketing is not to sell your product but to provide information to the clients.
Pay per click is the paid model of marketing where we run ads about the business in different search engines. This way of digital marketing shows quick results as your website would appear on the top 3 results in the SERP.
Here are a few of the clients we had worked with to design and develop their website: a UK based stone supplier Natural Stone by Safa, an Architecture studio av3Dgraphics, a UK based eCommerce company FashionVilla and a UK-based accounting firm Digitus Accountancy.