The internet has led to the globalisation of businesses. Your business not only is open to customers around the whole world, but it also attracts competitors from around the world. You can use the internet as a platform to digitally market your business in markets that prefer the use of your product or service. Having the right digital marketing strategy is very important when it comes to marketing your business. Dovelp is a UK based SEO company in Boston that helps businesses with web design and development along digital marketing and SEO services
People tend to click on websites that appear at top of the search results. It is very important for your business website to be on the front page of the search results. There is a misconception that it can only be done via buying ads on google, while that is true, that is not the only way you can appear on top of the website. You can also do that by organically optimising your website and implementing proper digital marketing strategies..
Why Choose us
Dovelp is an SEO company in Boston having experience in working with upcoming businesses and helping them achieve their full potential. We do that by implementing the right digital marketing strategies for the business. Search Engine Optimisation also called SEO is a way of optimising your website in a way that follows all the guidelines of the search engine which will eventually help your website to get ranked. Better the SEO score, higher is the rank of your website. When it comes to SEO there are 3 main types of SEO that we see to it are fulfilled.
- Technical SEO
Technical SEO is optimisation done on the technical aspects of your website. Is the website responsive in other words, does the site work well on all the different devices? Responsiveness of the website is a major ranking factor because Google follows a mobile-first index. Read what Google said about mobile-index in 2016 here. Hence it is very important for your website to rank better on mobile, making your site and content responsive. The second most important factor is the speed of the website. It plays a very important role in visitors staying on the website, once your website link opens.
- On-site SEO
On-page or on-site SEO is the practice of having appropriate content on your website. The content of the website should have keywords that are related to your business and the ones for which you want your business to be seen when searched.
For example: Let’s consider you are an interior designer in Boston. It is expected that you want your website to be seen in results when someone searches for interior designers in Boston. Having such specific keywords in your website’s content is a way of increasing you’re on-site SEO. For businesses who are content-heavy, having blogs that provide informative content that is often searched for is a good way of increasing chances to get into higher search rankings.
- Off-site SEO
Off-site SEO is more related to getting backlinks for your website. Backlinks are links to your website on other websites. When a website with a good reputation links your business. It lets google increase your value in its rankings. This will help your website get higher rankings in the future.
At dovelp we collaborate with customers, understand their business and target customers and plan an SEO strategy that is personalized to their business.
We offer our customers 100% free consultation call to know more about our web design and development process which helps our customers to get an idea of the process and to know about how their problem could be solved. So if you are a business that is looking for an SEO company in Boston, make sure to give us a call.