Your business website is extremely important if you are a small business owner. The first impression potential customers have of your company is often your website, so ensure that it looks good and functions smoothly. Your website might just be running fine but it does not guarantee that it is built well and good when it comes to SEO or search algorithms. We’ve highlighted the reasons why you should consider having a website audit done.
- Enhances the search engine optimization of your website
An SEO audit examines keywords, link profiles, traffic behaviour, goal conversions, meta data, and picture and video optimization to determine how well your website is optimised for search.
- Improves your website’s performance
Technical audits focus on site visibility best practises and verifying that all websites meet all search engine crawling and indexing standards. A website audit gives webmasters a thorough and in-depth look at the health, performance, and speed of their site.
Assessing these areas will provide you a thorough view of your site’s current efficacy, point out areas where you might be able to improve and optimise it, and uncover issues that could be harming your site’s health.
- Security and privacy
As part of your website audit, see if you’re gathering sensitive client information without their permission or in a way that jeopardizes the data’s privacy.As with the last phase, you must scan network requests to see if they contain any personally identifying information (PII). If you’re collecting PII in your analytics tool, such as names, phone numbers, or zip codes, stop right now since you’re very probably violating your analytics vendor’s terms of service and putting consumer data in danger.
Despite the fact that the concern surrounding GDPR has abated, the need to secure consumer data (whether prompted by a desire to comply with a rule or a want to protect customer privacy) should continue to grow.
- Figure out which pages get the most visitors.
You can assess your competitor’s website with the Screaming Frog tool. Look over their title tags, meta descriptions, and canonical tags. You may also pull your competitor’s backlinks and watch changes in their ranking using a paid audit tool like SemRush or Ahrefs. You may look at the keywords they’re competing for and utilize that information to strengthen your content strategy.
If you believe your site isn’t generating the same amount of traffic or search results as your competitors, you should do a website audit. Dovelp is a IT services agency that can perform as well as improve your website as per the audit results, this is a part of the digital marketing service that we provide to our clients.